A Greeting Card as a Marketing Tool.. ATV@Kemensah

Posted by azuan on Oct 3, 2007 in :: All Posts :: | 1 comment

Greetings…

Raya is around the corner and it’s hard not to notice it. Raya sale is on, raya songs are playing over and over again, raya bus ticket rush is on, raya cookies are the ‘in-thing’ to be purchased at this time of the year.

I’ve received my 1st Raya card for year 2007 today. From the lovely family that runs the ATV Adventure Ride in Kemensah. You might remember my experience on the ATV Ride @ Kemensah

Of course it;s a “Marketing” bulk receipient kind of card but still i was happy that a small family-based business like this is getting personal and being ‘out-of-the-box’ when it comes to marketing strategy. Bravo guys!

I tried to recall when did i gave out my address. Until i realized that i signed a release form in case of accident during the ATV ride. I never thought they’ll capture my add from there to send a greeting card.

For Maz Faizil and MEliza and their lovely son! Congratulations and Selamat Hari Raya Aidilfitri. InsyaAllah i’ll be back on the ATV Ride again after raya simply to show support to such creative entrepreneurs.

Here is the card: